Entrepreneurship & Business

customer conversion

Turning Potential Clients Into Loyal Customers: Conversion Marketing Tactics

Attracting customers is one of the most essential steps that help businesses create more sales and increase their revenue. No wonder most business owners focus most of their efforts on implementing tactics that help encourage people to check out their products and services. Indeed, convincing potential clients to take a look at your brand can […]

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cooking

Your Kitchen Specialties: A Popular Business Opportunity

While people stayed mostly home during the pandemic, juggling remote work tasks with the supervision of children doing distance learning, they relied a lot on home deliveries for cooked meals. According to aggregated research, revenues from food deliveries in the U.S. grew from $22 billion in 2019 to $26.5 billion in 2020. Because of the

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executives having problems

The Biggest Reasons for Business Implosion

Business failures are a fact of life in all segments of the economy for all types of businesses. There are many reasons to explain business failure – usually excuses that blame external factors or circumstances beyond the business owner’s control. But careful analysis points toward some commonalities in failed businesses. Knowing why other companies fail may help

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influencer

Micro-influencer Marketing: A Small Step to Make Huge Profits

Influencer marketing has become increasingly popular in the digital marketing scene. The high follower counts and dedicated fan base of many social media influencers have attracted plenty of brands looking to get their name out to a bigger audience, and some have succeeded. While some brands prefer to work with influencers that have large social

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business partners

The Advantages of Having a Business Partner

Having a business partner is common nowadays. While the alternatives like a limited company or sole trader are booming, they all have different disadvantages. The business partnership allows you to manage a business with the help of someone else. Ideally, the business partner must also have a background in handling businesses, but that’s not always the case.

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financing

How Can Owners Reduce Their Businesses’ Taxable Income?

Entrepreneurs are always looking for ways to reduce the taxes they owe the government. They are searching for deductibles and exemptions so that they can use more of their money to build their business rather than pay the government. The Internal Revenue Code understands this as well. They set up many rules and policies on giving

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franchise concept

Common Problems Franchise Businesses Face and How to Solve Them

With over 773,000 franchise establishments in the U.S., it’s clear that plenty of entrepreneurs find this type of business a fruitful endeavor. And what’s not to love? Unlike setting off on your own, purchasing a franchise means running a business with an already-established brand, tried and tested system, and a network of support. If you

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woman writing something

3 Ways to Future-Proof Your Office for Returning Employees

Let’s face it. If you take a look at the most affected population on the whole planet when it comes to the virus, you’ll see that it’s the mega-cities that are worse affected. Places where people are dense. It’s where the virus thrives. It’s understandable, of course. Where there’s more human-human interaction, the possibility of

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