Marketing

From shoe stripes to dolls to tattoos, ideas can be stolen – and there are feature stories and court documents to prove it. With its intellectual property (IP) laws, America is leading the way to protect the ideas of people and entities from theft. The US is so serious about the matter that it established […]

In the age of social media, advertising is no longer just a giant billboard on the side of the highway. Businesses are paying a lot of money to have their ads at the top of your search results, on promoted Tweets as you scroll, and between Instagram Stories. What’s changed also is not just where