Marketing

E-commerce came to be when Electronic Funds Transfer (EFT) became possible and Electronic Data Interchange (EDI) allowed sellers and buyers to exchange data. Creating buying and selling platforms became a democratized process, thanks to the spread of the Internet in the 90s. With the onset of virtual stores and selling platforms, profits from online shopping continue […]

It is hard for businesses to keep up with the changing trends in technology. Unfortunately, lagging behind mean losing customers and missing the opportunities to boost your productivity and maximize your returns. You might have heard about an enterprise software solution. This is large-scale software aimed at supporting your company’s operations and solving different issues.

When most people take photos, it is used to preserve a moment or experience. They can record momentous events like weddings, or a birthday, or just tell people what you had for lunch. In the hands of a photographer though, a photo tells a story. Photographers know that depending on their use of light, focus,

Where do ideas come from? No one comes up with great marketing ideas without being influenced by someone or something. So, when you feel stuck, just go out and look around. The next marketing idea might just be around the corner. Feeling lost? Here are some places to start looking. The Facebook Wall Technically, this

The essence of link building for your off-page SEO cannot be overemphasized. The backlinks to your site are used by search engines to judge your site’s credibility, popularity, and quality. Most marketers have been going through millions of online articles on link building to get their sites the coveted top search engine position. However, most

Any competent SEO expert will tell you that SEO has and will always be a moving target. Google and other search engines constantly update the way they determine search engine rankings in response to people’s technical and behavioral shifts online. That said, if you’re still making these SEO mistakes this New Year, it’s time to

With almost 99 million followers, National Geographic’s Instagram account produces the best photos – partly due to the best of the best photographer-contributors they have, and partly because each of their photos come with stories. Now, while you may not yet have the artistic abilities of NatGeo’s professional photographers or even the unique vintage perspective

All business owners are constantly on the lookout for the most competent service providers while increasing their margins and reducing costs. When it comes to an IT provider, you might be tempted to avail of their services when you’re having issues and pay them on a per-hour basis. However, this hourly rate could actually lead

The ultimate goal of a website is to get as many people as you can to visit it, whether you want to promote and sell your products and services, or inform and entertain your visitors. There exist many methods of getting traffic to your site, but the most efficient one remains: search engine optimization (SEO). This

Companies and businesses today are quick to apply new and novel technologies to stand out from the crowd. One of the most exciting options today is using NFC tags. Innovators like NFC Direct explain that nfc tag technology is simple: it uses wireless data transfer via radio frequency identification to initiate specific functions. Since they