Everyone is equal on social media. This is why a small company with a handful of workers can compete for attention and sales with a large corporation. But many small businesses fail to corner the social media market for their products.
It’s not always about trying to follow trends and commenting witty jokes on celebrity accounts. People consistently view accounts that bring them fresh content every day. If you share content with the same ideas or the same style of posting as always, or if it’s only advertisements, you might lose sales. The number of people who view your content is related to how many sales you make.
You have to polish the content you post to ensure that people are engaged and interested. Invest in improving the quality of the content you put out. For instance, if you’re in the fashion industry, hire a budding influencer who can inform you of the latest trends and promote your stylish products. Get fashion photography retouching services so that pictures of your products or models are eye-catching and aspirational.
If you understand your product and how customers view it, you do not have to rack your brains to reinvent the wheel. Re-use content strategies that have worked for other businesses but with a twist that makes it unique to your image. This will still evoke the feeling of it being fresh and draw in more eyes, clicks, and sales to your social media pages.
Reward the people who follow your social media pages or buy your products by re-sharing their content on your main pages. Everyone enjoys a bit of fame these days. If potential customers see that they can receive likes and social media clout from being featured on your social media, they will be more likely to purchase your products and make posts about them.
Use hashtags and bespoke filters to make it even more fun for the customers. This will bring even more people to view your social media as the customers will surely share the posts with their friends and family. A post by a customer wearing your product is also a testimonial. More people are likely to purchase your products because they see that someone likes it enough to post about it on social media. This will generate more sales than using a model who is being paid to promote the product.
Customers like to feel connected to the companies they are shopping from, whether online or in person. There are many businesses, and all of them use algorithms, big data, etc., to try to get more customers. Thus, many people feel like companies only want their money but do not care about them.
By sharing content that highlights yourself and your employees, you put a human face to your business. Customers can identify with your employees, see themselves in stories you share, and feel part of the community.
Share Your Love
Show your viewers your love for what you do by making blog posts. Share the pictures or a quote from the blog posts on your social media pages with the link for the blog site. People want to know why you are passionate about your business and what drove you to get into this line of business. In many ways, personality counts for a lot with small businesses.
If people like your writing style or find it amusing or informative, you are more likely to see brand loyalty and consistent content sharing. If you have doubts about your writing skills, you can hire a ghostwriter to work for your business. They can publish articles, infographics, and content in the company’s name. You could even allow an existing employee who enjoys writing to take on this role. They may bring more value to the company writing content than being on the assembly line or working in customer service.
Choose the Right Content Type
Video content remains a trendy way to attract attention and generate content sharing and repeat viewing. But this can require a lot more investment when producing videos. If your product requires a feeling of aesthetic appeal and high quality, videos captured with a phone with a production quality control may be inappropriate for your brand image.
In these instances, retouched, good-quality images with a song overlay or a fun filter can take the place of video content. The content will still be engaging and attractive and cost much less than hiring a video production crew.
As you can see, understanding how to succeed at social media marketing is about recognizing what works for brands similar to yours and utilizing it in ways that work for your business or image. Start researching today to see how you can add value to your social media pages.