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'Target your customers' concept made with white chalk on a blackboard.

Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the […]

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How to Effectively Communicate With Your Customers to Build Trust

Research has found that 74% of customers who had negative phone experience with a business become inclined to choose a competitor. How you communicate with your customers can either increase your sales or drive away your customers. You can also build trust with the way you interact with people, and this is crucial for business

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7 Ways to Identify the Ideal Franchise to Invest In

Are you planning to invest in a business? Franchising is a potentially profitable endeavor because of the opportunities it presents. However, before you write a check, you need to know which investments are worth your money. You need to identify indicators that enable you to make an informed decision. Experts on franchise developmentcite the following

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An Essential Guide to Investing in Stock Market

Rideshare companies have completely changed the way everyone travels. But even after it has completely revolutionized the transportation industry, it has yet to find a stable ground when navigating its way to market success. Although rideshare companies are doing great across the globe, their stocks have yet to achieve any remarkable growth. Experts believe that

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