Marketing

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Tips on Digital Marketing for Better Customer Engagement

Digital marketing is one of the most efficient ways to reach and engage customers. Customer engagement is crucial because it allows you to build strong relationships with your target audience, resulting in increased conversions and brand loyalty. Several digital marketing strategies can be used to improve customer engagement. However, it’s essential to understand how to […]

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Self-branding and Promotion: Modern Marketing

As the world becomes digitally focused, many people are looking for ways to build their brands and online following. Whether you’re a small business owner, artist, or just trying to establish yourself in the digital world, it’s essential to know how to market yourself effectively. There are a few key things to remember when self-branding

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How Information Technology Affects All Industries

As technology has evolved, so too has its impact on the business world. With each new development, businesses have had to adapt to stay competitive. From communication to data storage and retrieval, technology has changed the way companies operate. It’s essential to keep up-to-date on the latest technology trends to ensure that your business runs

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Digital Marketing vs. Traditional Marketing: Which One is Right For You?

There’s no doubt that digital marketing is on the rise. But does that mean traditional marketing is dead? Not at all! In fact, when it comes to marketing your business, there are pros and cons to both digital and traditional marketing tactics. Therefore, business owners need to identify the pros and cons of both so

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Will E-Commerce Stay Popular in the Philippines?

Filipinos love shopping online so much that the phrase “add to cart” has become humorous in the country. The word “budol,” Filipino for “swindle,” has also taken on a new meaning because of online shopping’s growing popularity. It now means getting tempted by an e-commerce platform to order products. According to GlobalData, e-commerce transaction value in

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Seven Ways AI Can Revolutionize the Way You Market Your Brand

AI is affecting various industries in different ways. For example, in the healthcare industry, AI is being used to diagnose diseases and help doctors with their work. In the retail sector, AI is being used to personalize the shopping experience for customers. And in the transportation industry, AI is being used to improve traffic flow

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How Has Technology Changed the Retail Industry

Retailers have had to adapt to the changes in technology. With the development of social media, online shopping, and more, retailers have evolved their business practices. This has resulted in a complex retail industry that is constantly changing and evolving. It becomes difficult for product developers and marketers to keep up with these changes as

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Traditional Marketing vs. Digital Marketing

Digital marketing and traditional marketing are two very different concepts. Though they share some similarities, the way in which each approach customers is vastly different. Let’s take a closer look at what sets these strategies apart! What is Traditional Marketing? Traditional marketing is all about reaching out to potential customers through various channels such as

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