Marketing

As the world becomes digitally focused, many people are looking for ways to build their brands and online following. Whether you’re a small business owner, artist, or just trying to establish yourself in the digital world, it’s essential to know how to market yourself effectively. There are a few key things to remember when self-branding […]

As technology has evolved, so too has its impact on the business world. With each new development, businesses have had to adapt to stay competitive. From communication to data storage and retrieval, technology has changed the way companies operate. It’s essential to keep up-to-date on the latest technology trends to ensure that your business runs

There’s no doubt that digital marketing is on the rise. But does that mean traditional marketing is dead? Not at all! In fact, when it comes to marketing your business, there are pros and cons to both digital and traditional marketing tactics. Therefore, business owners need to identify the pros and cons of both so

Filipinos love shopping online so much that the phrase “add to cart” has become humorous in the country. The word “budol,” Filipino for “swindle,” has also taken on a new meaning because of online shopping’s growing popularity. It now means getting tempted by an e-commerce platform to order products. According to GlobalData, e-commerce transaction value in

AI is affecting various industries in different ways. For example, in the healthcare industry, AI is being used to diagnose diseases and help doctors with their work. In the retail sector, AI is being used to personalize the shopping experience for customers. And in the transportation industry, AI is being used to improve traffic flow

Retailers have had to adapt to the changes in technology. With the development of social media, online shopping, and more, retailers have evolved their business practices. This has resulted in a complex retail industry that is constantly changing and evolving. It becomes difficult for product developers and marketers to keep up with these changes as

Tech startups usually focus too much on their products and services. They end up neglecting other important aspects of their businesses, such as marketing, sales, and customer service. Doing so can be a fatal mistake, as these different areas are essential to the success of a startup. Many tech startups ultimately failed because they didn’t

As technology advances, the way people search for information changes. To stay ahead of the curve, it is crucial to stay up to date on the latest trends and changes in the world of search engine optimization (SEO). If you’re unsure where to begin, you could always hire an SEO company to help you out.

Digital marketing and traditional marketing are two very different concepts. Though they share some similarities, the way in which each approach customers is vastly different. Let’s take a closer look at what sets these strategies apart! What is Traditional Marketing? Traditional marketing is all about reaching out to potential customers through various channels such as

A modern business’s success largely depends on its ability to use data to drive better, smarter decisions. Some businesses have richly benefited from this trend. Uber, for example, uses the location data of its users to provide them with the most efficient pick-up locations and times. Airbnb has used customer reviews combined with machine learning