There’s no doubt that digital marketing is on the rise. But does that mean traditional marketing is dead? Not at all! In fact, when it comes to marketing your business, there are pros and cons to both digital and traditional marketing tactics. Therefore, business owners need to identify the pros and cons of both so …
Digital Marketing vs. Traditional Marketing: Which One is Right For You? Read More »
Filipinos love shopping online so much that the phrase “add to cart” has become humorous in the country. The word “budol,” Filipino for “swindle,” has also taken on a new meaning because of online shopping’s growing popularity. It now means getting tempted by an e-commerce platform to order products. According to GlobalData, e-commerce transaction value in …
Will E-Commerce Stay Popular in the Philippines? Read More »
AI is affecting various industries in different ways. For example, in the healthcare industry, AI is being used to diagnose diseases and help doctors with their work. In the retail sector, AI is being used to personalize the shopping experience for customers. And in the transportation industry, AI is being used to improve traffic flow …
Seven Ways AI Can Revolutionize the Way You Market Your Brand Read More »
Retailers have had to adapt to the changes in technology. With the development of social media, online shopping, and more, retailers have evolved their business practices. This has resulted in a complex retail industry that is constantly changing and evolving. It becomes difficult for product developers and marketers to keep up with these changes as …
Tech startups usually focus too much on their products and services. They end up neglecting other important aspects of their businesses, such as marketing, sales, and customer service. Doing so can be a fatal mistake, as these different areas are essential to the success of a startup. Many tech startups ultimately failed because they didn’t …
As technology advances, the way people search for information changes. To stay ahead of the curve, it is crucial to stay up to date on the latest trends and changes in the world of search engine optimization (SEO). If you’re unsure where to begin, you could always hire an SEO company to help you out. …
The Importance of Keywords When Optimizing Your Website Read More »
Digital marketing and traditional marketing are two very different concepts. Though they share some similarities, the way in which each approach customers is vastly different. Let’s take a closer look at what sets these strategies apart! What is Traditional Marketing? Traditional marketing is all about reaching out to potential customers through various channels such as …
A modern business’s success largely depends on its ability to use data to drive better, smarter decisions. Some businesses have richly benefited from this trend. Uber, for example, uses the location data of its users to provide them with the most efficient pick-up locations and times. Airbnb has used customer reviews combined with machine learning …
The Top Reasons to Invest in Your Data Management Read More »
In the past, people handled money in a very different way than it is today. Transactions occur face-to-face, and people generally deal with a limited number of merchants in their local area. Nowadays, money is handled through a variety of digital channels. This change has made transactions faster and more convenient, but it has also …
While many businesses are putting themselves on the internet map, there are still those who don’t. Not utilizing digital marketing can be a missed opportunity for businesses. This is one of the best ways to market a brand nowadays. It’s also one of the fastest ways to establish loyal clients for your business. Regardless if …
Why You Need to Invest in Digital Marketing for Your Small Business Read More »
