Social Media

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Digital Marketing vs. Traditional Marketing: Which One is Right For You?

There’s no doubt that digital marketing is on the rise. But does that mean traditional marketing is dead? Not at all! In fact, when it comes to marketing your business, there are pros and cons to both digital and traditional marketing tactics. Therefore, business owners need to identify the pros and cons of both so …

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Essential Aspects in Creating Content for Social Media Marketing

Everyone is equal on social media. This is why a small company with a handful of workers can compete for attention and sales with a large corporation. But many small businesses fail to corner the social media market for their products. It’s not always about trying to follow trends and commenting witty jokes on celebrity accounts. People consistently view …

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Thinking of Doing A Holiday Side Business? Sell Bottled Sauces and Dips

Establishing a sauce business — whether it’s pasta sauce or chocolate syrup can be a lucrative endeavor. However, like with any business, you’ll need to plan carefully and execute the process properly to ensure a successful launch. If you’re looking to make a profit or share your family’s special recipe out into the world of customers, farmer’s …

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5 Reasons Video Testimonials Are the Highest Converting Tools

Marketing is crucial for any product or service to achieve success, and figuring out what you can do to grab your target demographic’s interest can be challenging. After all, you’d want to create content that’s informational and unique and leaves a lasting impression to convert efficiently. Customer testimonials have been a favored marketing strategy among …

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5 Ways to Promote Your Startup Business Even if You’re on a Tight Budget

Promotion and marketing can be expensive, especially if you’re just starting out as a business owner or entrepreneur. It doesn’t make any difference if you started a small home-based baking business or are on your way to establishing your company as a one-stop-shop for shops, getting the word out that you exist and that you …

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