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Thinking of Doing A Holiday Side Business? Sell Bottled Sauces and Dips

Establishing a sauce business — whether it’s pasta sauce or chocolate syrup can be a lucrative endeavor. However, like with any business, you’ll need to plan carefully and execute the process properly to ensure a successful launch. If you’re looking to make a profit or share your family’s special recipe out into the world of customers, farmer’s …

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5 Reasons Video Testimonials Are the Highest Converting Tools

Marketing is crucial for any product or service to achieve success, and figuring out what you can do to grab your target demographic’s interest can be challenging. After all, you’d want to create content that’s informational and unique and leaves a lasting impression to convert efficiently. Customer testimonials have been a favored marketing strategy among …

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5 Ways to Promote Your Startup Business Even if You’re on a Tight Budget

Promotion and marketing can be expensive, especially if you’re just starting out as a business owner or entrepreneur. It doesn’t make any difference if you started a small home-based baking business or are on your way to establishing your company as a one-stop-shop for shops, getting the word out that you exist and that you …

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Professional Engagement: Why Social Media is an Essential Tool for B2B Marketing

Business-to-business (B2B) companies often invest a significant amount of money in tastefully-designed and optimized websites and compelling ads to reach their audience. Some of them make the mistake of leaving out their social media accounts in the plan, and not leveraging them enough to gain leads. According to a whitepaper from market intelligence firm International …

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Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the …

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