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5 Ways to Promote Your Startup Business Even if You’re on a Tight Budget

Promotion and marketing can be expensive, especially if you’re just starting out as a business owner or entrepreneur. It doesn’t make any difference if you started a small home-based baking business or are on your way to establishing your company as a one-stop-shop for shops, getting the word out that you exist and that you …

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Professional Engagement: Why Social Media is an Essential Tool for B2B Marketing

Business-to-business (B2B) companies often invest a significant amount of money in tastefully-designed and optimized websites and compelling ads to reach their audience. Some of them make the mistake of leaving out their social media accounts in the plan, and not leveraging them enough to gain leads. According to a whitepaper from market intelligence firm International …

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Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the …

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