Brand awareness is the degree to which a brand is recognized by consumers. It’s important for businesses because it allows them to create a connection with their customers and position themselves as credible sources of information.
When customers are aware of a brand, they’re more likely to trust that brand and be loyal to it. Brand awareness also helps businesses to stand out from their competitors and reach new markets. This is important in many types of businesses, from big corporations to small, local companies that are just starting.
The good news is that there are many ways for business owners and marketers to boost brand awareness to gain more customers and clients. Here are five methods you can use:
Creating a Strong Brand Story
The most effective way to build brand awareness is to tell a story. When you’re telling stories about your brand, you’re establishing not only why you do business the way you do, but also what sets you apart from your competitors. You can tell stories about your brand history, your dedication to quality, or your commitment to using sustainable practices.
While you might be tempted to push out ad after ad about why customers should buy from you, customers prefer to do business with brands they can relate to. You don’t have to tell customers why your products are better — just focus on telling a story that provides context and sets you apart from your competitors.
Developing a Consistent Marketing Strategy
Once you’ve established your brand story, create a marketing strategy that tells customers how they should relate to your brand. If you want to generate likes, posts, or shares on social media, for example, you’ll need to create engaging content that people want to share. If you want customers to buy your products, focus on developing marketing campaigns that highlight the benefits of your products, not just the features.
Focus on creating a marketing strategy that is consistent with your brand story. If you want to create a brand that customers love, you have to tell a story people can relate to and market your products in a way that demonstrates the value of those products.
For instance, if you’re running an online hardware store like Banner Solutions, then you’ll need to be able to reach customers who are interested in tools and hardware. So, you have to be creative about marketing strategies that will reach those customers. For example, you could encourage customers to send in photos of their favorite DIY projects or share videos on social media about fixing up their homes.
Creating Engaging Content
You may have the best brand story in the world, but if you can’t translate that into engaging content, it’s not going to do much for your business. Before you create any piece of content, define the goal of that content and who you want to reach.
If you’re putting out a blog post, for example, your audience might be other marketers or people who own businesses. Your goal might be to use that blog post to generate leads through your email list. Once you know what you want from your content, create a strategy for how you’re going to get there.
For instance, if your goal is for people to share your blog post on social media, create a short headline that will make readers want to share it. You should also craft your story in a way that gets the reader emotionally invested — nobody is going to care about your company if you don’t make them care about your brand.
Building Relationships With Key Influencers
One of the best ways to build brand awareness is to partner with other influencers. Partnering with key influencers allows you to reach their audience, which could be a huge boost for your brand awareness.
For example, if you’re a blogger, partner with another influencer who is an expert in your field of business. You can each promote the other’s services to your audiences, creating a mutually beneficial relationship. Being an influencer yourself is another great strategy for building brand awareness.
Once you’ve taken the steps to boost your brand awareness, it’s essential to properly measure results. For example, if you’ve been focusing on creating engaging content, your goal should be to reach a certain number of people with that content.
You might measure results based on the number of leads you generate, the number of social media shares your content gets, or how many people land on your website after reading something you’ve published.
As you can see, there are many ways to boost your brand awareness. While it might seem like a lot of work at first, focusing on these five areas will help you build a strong online presence that pays off in the long run.