Entrepreneurship & Business

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Exit Strategy: Essential Reminders and Considerations for Selling Your Business

Business owners focus on planning for company growth and success. Most of them develop strategies to generate more sales, attract more customers, and improve their branding strategies. These tactics will definitely help you achieve your goals for your brand. However, you should also prepare a plan for dealing with situations that you may encounter in […]

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working at home

6 Tips to Make Your Business More Accessible to Everyone

Business accessibility entails providing products and services that can be used by many people. It also involves providing essential things to facilitate the movement of physically challenged individuals in and out of your store. Everyone who comes to your business should not feel left out. This applies to physical outlets and online stores. Here are

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How the Pandemic Changed the Way Human Resources Function

Before the pandemic, Human Resources departments had already been preparing for the “future of work.” They had seen a more digitalized workplace becoming the norm in time, so they’d been scouring talent pools for candidates that possessed the necessary skills and backgrounds for such a work environment. But this future had always seemed far ahead.

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digital marketing

Investing in Technology: Strategies to Improve Your Marketing Efforts

The digital age has transformed the business industry, especially when it comes to developing marketing strategies. It has revolutionized the way entrepreneurs and company owners promote their brands and launch their products and services. Thanks to advanced technology and innovation, business owners have virtually unlimited resources to succeed in their chosen fields. If you are

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handing things

Buyer Frequency: Strategies of Getting People Back

The first impression will always last, and the first time a customer walks into your establishment, it’s only appropriate that you show them the best hospitality to ensure that they’ll come back. Naturally, when customers have a good experience with a certain business, they’ll come back, which can increase their likelihood of buying even more.

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black friday

Is Your Store’s Holiday Window Display Still Relevant in the Digital Age?

Let us look at some statistics first. The first one is important for retailers this holiday season. The U.S. is the world’s largest consumer market, but do you know that 25% of their annual sales happen during the holiday season? That’s somewhere between the week before Black Friday and the week after New Year. What

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Is Pivoting a Business a Wise Thing To Do?

In the world of business and trade, not all businesses are created equal. Obviously, some businesses are more successful than others leaving folks who are struggling with questions about why they’re not doing as well as the competition. Different industries go through the same things. Car parts manufacturers, cosmetic contract manufacturers, food processing, grocery stores, retail

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customer engagement visualized

How Can I Keep in Touch with my Customers During a Pandemic?

The coronavirus outbreak has affected almost all facets of our lives. Most countries were put on lockdown, while people are forced to stay at home until who-knows-when. Most businesses globally are now struggling to stay afloat. Several business plans were canceled while many workers were laid off. Additionally, customer interaction was severely disrupted due to

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Challenges SME Owners Face When Managing and Expanding a Business Mid-pandemic

Business owners try to stay on top of the latest industry trends. This enables them to gain more industry knowledge, enjoy a competitive advantage, and find better ways to cater to consumers. With this newfound knowledge, you can check which strategies you can use depending on our business needs.  But thanks to the current crisis,

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