Marketing

Business-to-business (B2B) companies often invest a significant amount of money in tastefully-designed and optimized websites and compelling ads to reach their audience. Some of them make the mistake of leaving out their social media accounts in the plan, and not leveraging them enough to gain leads. According to a whitepaper from market intelligence firm International …

Professional Engagement: Why Social Media is an Essential Tool for B2B Marketing Read More »

Thanks to smartphones and photo editing services, most photography studios in the past closed down owing to the decrease in business. There is nonetheless nothing that can replace the quality of professional photography. To this end, photography studios are currently seeing a massive increase in activity, not just from individuals but also businesses aiming for …

Design Elements Used To Create Striking Photographs Read More »

Cyber-attacks and Your Factory If you’re an owner or manager of a manufacturing business or company, you’d assume that workplace accidents and injuries, machinery failure, and competition are among your company’s biggest threats. However, in this day and age, you’d have to consider the crippling effects of a cyber-attack. You’d think that hackers would only …

Cyber Security for Your Manufacturing Firm: It’s More Vital Now More Than Ever Read More »

Ever since businesses found a marketing platform on the internet, understanding search engine optimisation (SEO) has been necessary for a successful online presence and marketing campaign. But before we can fully grasp optimisation, we must understand how a search engine works. Here is an overview of the search engine process. Crawling A search engine has …

The Search Engine Process: What Happens When You Search? Read More »

When you’re starting a business, your priority is to make as much profit as you can without raising the overhead cost too much. With that in mind, you’re always trying to fight the urge to upgrade your hardware and your systems just so you can keep your costs down. But when you’re starting to expand, …

Why You Need Cloud Servers for Your Business Read More »

Facebook is launching its own cryptocurrency Libra with the support of financial giants like MasterCard and Visa; payment providers like PayPal and Stripe; and other corporations including Uber, eBay, Spotify, and many others. Libra will allow Facebook to facilitate real-world monetary transactions and even act as an online credit card processing service. However, Facebook is …

Will You Trust Facebook with Your Money? Read More »

Because the Internet is an open environment, it is easy for those with the intention to hack into people’s computers. There are ways to protect your network, but not everybody knows these. According to Norton, some 516,380 small businesses became victims of cybercrime in 2017, resulting in an average downtime of 25 hours. Big cities, …

To Protect Against Hackers, You Need to Think Like One Read More »

E-commerce came to be when Electronic Funds Transfer (EFT) became possible and Electronic Data Interchange (EDI) allowed sellers and buyers to exchange data. Creating buying and selling platforms became a democratized process, thanks to the spread of the Internet in the 90s. With the onset of virtual stores and selling platforms, profits from online shopping continue …

From Workbenches to Shelves: The Steps Behind Online Shopping Read More »

It is hard for businesses to keep up with the changing trends in technology. Unfortunately, lagging behind mean losing customers and missing the opportunities to boost your productivity and maximize your returns. You might have heard about an enterprise software solution. This is large-scale software aimed at supporting your company’s operations and solving different issues. …

Types of Enterprise Software Solutions Read More »

When most people take photos, it is used to preserve a moment or experience. They can record momentous events like weddings, or a birthday, or just tell people what you had for lunch. In the hands of a photographer though, a photo tells a story. Photographers know that depending on their use of light, focus, …

Photo Editing, Retouching, and Manipulation: Know the Difference Read More »