Marketing

Last July, four companies were summoned by U.S. Congressional Representatives in a tech antitrust hearing. The focus was to closely examine the influence and market power of Google, Facebook, Amazon, and Apple. The following key takeaways below will be relevant for a number of businesses that use Big Tech’s platforms, from businesses that offer Amazon […]

You have noticed the drastic changes that the information age has done to the economic space. It has changed the game for a lot of people, and it has affected commerce greatly. Many companies that have physical stores have reduced their branches and switched over to online operations partially or completely. The number of people

When you run a business for a long time, you get comfortable. A properly-run business can run like clockwork and generate revenue continuously as long as you maintain it. But keeping a small or medium-sized business running is more difficult nowadays as technology progresses. But many business owners hesitate to update the technology they use.

Blogging has so many benefits for a corporate website. Don’t know how to start your blog or how to keep it relevant and interesting to readers? This article is for you. Corporate websites with a blog typically generate more traffic and have better customer engagement than those without. Objectively speaking, a company website with a

In the digital age, businesses face more threats to their operations because of malicious attacks from hackers and other unauthorized parties. Cybercrime continues to increase and target vulnerable companies, with almost half of small businesses getting attacked. These breaches are costly, and around 60% are unable to recover from the major data loss and halted

When people talk about better data security, they often think about technical solutions. But if you want to protect your company from data breaches, the best way to do so is through a human solution. Many cybersecurity companies recommend that you do employee training besides using their products. They are aware that people are the weakest

One of the critical machines for financial and procurement applications are barcode scanners. Barcodes denote the machine-readable data that keeps track of consignments, manages financial documents, and prices retail items. The scanners also handle a broad range of coded data provided it can be decoded into barcode symbology. There are different barcode reader types used

Here you are watching a video on YouTube when suddenly an ad appears, interrupting your train of thought and slightly annoying you. It is not just in videos either, but when you are also shopping online when you see an ad that shows a product you were searching for in Google just a few hours

As of 2019, 90% of adults have access to and use the internet in the entire US with 72% of them owning social media accounts. Additionally, 58% of Americans use the internet to search for products and services, as well as research about the products/services they wish to buy (through search engines and social media).

In today’s digital age, almost every aspect of life is influenced by the Internet. Thus, every aspiring business tycoon must take advantage of online tools in order to gain publicity, boost visibility, and improve the profitability of their enterprise. If you are just starting out in the world of business, you may be feeling overwhelmed