Marketing

Mobile software

App Ideas that Can See Your Business Through the Pandemic

The COVID-19 pandemic has put the world firmly into a new course, one that has become even more reliant on Internet connectivity to collaborate, deliver products, provide services, and conduct business remotely. While brick-and-mortar businesses are still existing, it is only viable for a handful of industries. The rest that cannot operate in 100% capacity […]

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robotics concept

How the Pandemic Is Speeding up Robotics (and How We Can Keep Up)

As the COVID-19 pandemic stretches on, healthcare professionals recommend that we continue to observe social distancing in the next year. Consequently, the persistence of the pandemic could speed up developments in robotics. As of today, many industries have been starting to employ more robotics systems to carry out certain tasks. Retail giants such as Amazon

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mobile phone

5 Reasons Video Testimonials Are the Highest Converting Tools

Marketing is crucial for any product or service to achieve success, and figuring out what you can do to grab your target demographic’s interest can be challenging. After all, you’d want to create content that’s informational and unique and leaves a lasting impression to convert efficiently. Customer testimonials have been a favored marketing strategy among

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Digital Security: The 7 Common Types of Cyberattacks to Prevent

Cyberattacks are a malicious action that destroys, alters and steals data from information systems. These attacks can seriously harm a company’s reputation and bottom line. A report from CNBC revealed that these incidents are costing small companies $200,000. A majority of these victims go out of business within six months of the attack. Business owners,

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Boost the Productivity of Your Software QA Team with These Suggestions

Software Quality Assurance (QA) managers are responsible for performing quality control and testing on an application. They also need to look for ways to boost the productivity of each member. Improved productivity enables the company to complete more projects and help boost business revenue.  Implementing productivity changes, however, can be difficult especially if you have

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Digital office

How to Maximize the Benefits of Technology in Your Business

Technology is our good friend, and it’s making our lives easier. It provides a way to keep us comfortable while at home or even while working. Most of the luxury and convenience that we are enjoying right now are fruits of technological advancements, and we owe them to the people who never stop innovating. They

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Instagram

What Makes Instagram Stories Successful?

Instagram didn’t pioneer the concept of ‘Stories,’ but how did this simple add-on feature manage to become a phenomenal success? Instagram started as a grid of pictures with a limited set of over-colorized filters in 2012. In the succeeding years, it evolved to accommodate video content and introduce single sequence videos or Boomerang videos. And

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Family

3 Ideas When You’re Selling to Millennial Parents

When people think of Millennials, the image that pops in their heads is a young, 20-something in an athleisure outfit snapping a selfie with their iced coffee. Though this image is not wrong, a considerable chunk of Millennials now cares more about diapers and pacifiers than their IG-worthy smoothie bowls—yes, Generation Y are now becoming parents.

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Top Technology Trends Revolutionizing Small Businesses

Changes in technology directly impact the way people shop and do business. With more individuals relying on technology for almost everything, your business needs to keep up with the latest technology trends. So, besides having efficient courier services to deliver your goods or items, you also need technology for your small business to soar high. Although

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cafe owner

5 Ways to Promote Your Startup Business Even if You’re on a Tight Budget

Promotion and marketing can be expensive, especially if you’re just starting out as a business owner or entrepreneur. It doesn’t make any difference if you started a small home-based baking business or are on your way to establishing your company as a one-stop-shop for shops, getting the word out that you exist and that you

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